Don’t Buy the Dog
The Dog Days of Summer is the marketing tag line on our mid-year sales promotion. We wanted to be very clear in our advertising copy that the long, hot, summer weather was the appropriate “dog” reference and not the houses.
All of that led me to reflect on a current trend in home buying that has been emerging over the last couple of years and growing in strength in the last 90 days. That trend is the negative bias against buying a foreclosed home. National surveys show that almost half of all consumers would now choose NOT to buy a foreclosed house.
Horror stories abound about unsuspecting buyers finding out that the home of their dreams became the house full of nightmares after closing. It doesn’t take much to see how prior owners would leave the premises in less than satisfactory conditions upon their forced exit. Some, more vindictive, actually sabotage the plumbing and electrical systems causing the new owners thousands to repair.
Beware of getting caught up in the “deal” mentality. Just this week a customer, against the advice of his realtor, chose to buy an 11 year old house in foreclosure rather than a new home that was equal in size and features priced only $20,000 more. The older home had no warranty, no builder standing behind the product, an 11 year old roof, hot water heater, heating and air conditioning equipment, etc..
So, when we say, “Don’t Buy the Dog,” we ARE talking about a ‘dog’ of a foreclosed house that doesn’t compare to new construction. New homes have never been priced as competitively as they are right now and you get better energy efficiency, a 5 year warranty, and everything fresh and unspoiled. I think new homes are something worth wagging your tail about!
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